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Thursday, June 16, 2005

Textbook case of making lemonade out of lemons

If your ship dinged the Panama Canal and knocked out a chunk of concrete, what would you do with the errant cement? If you're Disney Cruise Line, you would have the captain sign it, and sell it at the onboard art auction for $5,000. Talk about creative onboard revenue generation! Disney ships seldom transit the canal, of course, and did so on this occasion to reposition the Disney Magic for her currently sailing first-ever West Coast cruises from Los Angeles. Hopefully practice will have made perfect for the return trip at the end of the summer.

Los Angeles Times: Always alert to making a buck

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