Royal Caribbean to launch onboard surfing
Today Royal Caribbean announced that guests on Freedom of the Seas, currently under construction in Finland and scheduled to set sail in May 2006, will be able to hang ten on a 32-foot-wide by 40- foot-long FlowRider continuous wave machine from La Jolla-based WaveLoch.
Future newbuilds from the line will also get the new feature, which up until today had been such a closely-guarded secret that Royal Caribbean president Adam Goldstein told us yesterday that he'd kept his own kids in the dark until the last minute. Their reported reaction: "Wow! Totally cool!"
Royal Caribbean is banking on others sharing the kids' sentiment. Guests can surf or bodysurf on the 30,000-gallon-per-minute current generated by the FlowRider, which is blasted over a curved, tensioned-fabric surface that promises to make the inevitable spills a soft landing. There will be no extra charge to surf. Less adventurous souls will have plenty of room to watch and encourage riders from the sidelines.
We met yesterday with executives from Royal Caribbean and Arnold Worldwide, the ad agency responsible for the cruise line's award-winning "Get Out There" marketing campaign, and it's clear that Royal Caribbean is committed to continuously pushing the envelope on adventurous and innovative onboard features.
For example, when rock climbing walls first rolled out on Voyager of the Seas, the response was so enthusiastic that all of the fleet's ships were retrofitted with the walls, and now the new onboard surfing ups the ante for the competition.
Cruises on Freedom of the Seas can be booked today with 02Cruise.com starting at $709 per person, double occupancy. Remember that only at 02Cruise.com will your booking be eligible for CruiseDividends points that you can cash in for valuable name-brand merchandise! Click here for itineraries, sailing dates, and pricing.
Future newbuilds from the line will also get the new feature, which up until today had been such a closely-guarded secret that Royal Caribbean president Adam Goldstein told us yesterday that he'd kept his own kids in the dark until the last minute. Their reported reaction: "Wow! Totally cool!"
Royal Caribbean is banking on others sharing the kids' sentiment. Guests can surf or bodysurf on the 30,000-gallon-per-minute current generated by the FlowRider, which is blasted over a curved, tensioned-fabric surface that promises to make the inevitable spills a soft landing. There will be no extra charge to surf. Less adventurous souls will have plenty of room to watch and encourage riders from the sidelines.We met yesterday with executives from Royal Caribbean and Arnold Worldwide, the ad agency responsible for the cruise line's award-winning "Get Out There" marketing campaign, and it's clear that Royal Caribbean is committed to continuously pushing the envelope on adventurous and innovative onboard features.
For example, when rock climbing walls first rolled out on Voyager of the Seas, the response was so enthusiastic that all of the fleet's ships were retrofitted with the walls, and now the new onboard surfing ups the ante for the competition.
Cruises on Freedom of the Seas can be booked today with 02Cruise.com starting at $709 per person, double occupancy. Remember that only at 02Cruise.com will your booking be eligible for CruiseDividends points that you can cash in for valuable name-brand merchandise! Click here for itineraries, sailing dates, and pricing.
Labels: Royal Caribbean
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